Marketing Analyst · Builder · Creator
Ruby Patra
Growth Marketing Analyst at French Side Travel in Marseille. I manage €1.89M+ in annual ad spend across Google Ads, Meta, Bing, and Pinterest for a luxury travel brand serving high-net-worth US travellers.
I build the tools I need: internal reporting dashboards, Python data-matching scripts, full-stack SaaS products, and luxury landing pages. M.Sc. in Digital Expertise for Marketing from NEOMA Business School.
What I do
- Paid media strategy across Google, Meta, Bing, Pinterest
- Marketing analytics, attribution, dashboard engineering
- Growth tooling for luxury travel and hospitality brands
- Multi-market campaigns: US, UK, Australia, Europe
Selected results
- €1.89M annual ad spend managed solo across four platforms
- 13.8x ROI months, €438K+ B2C turnover
- Identified €8,500+/month in wasted spend via keyword audit
- Built and shipped SendlyDM, an AI-powered SaaS MVP
Currently open to growth marketing roles and consulting engagements with luxury travel and hospitality brands.